Michael Franklin

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I am a PhD student at the Institute for Capitalising on Creativity, School of Management, University of St Andrews, UK. My doctoral research concerns the human and technological construction of digital engagement metrics to organise the film industry. I work with film investment funds, film producers and digital companies on new models of marketing and distribution, with social media a core feature. I am a graduate of University of Edinburgh and Cass Business School, and have consulted for many different film companies, see www.filmbusinessresearch.com for details.

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