CFP: ICA pre-conference on transmedia storytelling

Monday, February 4, 2013 (All day)


CFP: ICA pre-conference on transmedia storytelling

Title: Transmedia Storytelling: Theories, Methods and Research Strategies

Time: Monday, 17 June; 08.00 – 17.00

Location: Hilton Metropole London Hotel


Costs: 115.00 USD - This fee covers the pre-conference registration, two coffee breaks and a lunch.



• Carlos A. Scolari (Universitat Pompeu Fabra, Barcelona, Spain)

• Indrek Ibrus (Tallinn University, Estonia)



• Tallinn University Baltic Film and Media School

• Universitat Pompeu Fabra




Description: Transmedia storytelling is one of the remarkable experiences emerging from the contemporary media ecology. It is a complex research object that can be approached from different perspectives: economical (diversification strategies, industry re-structuring, evolving business models, marketing purposes, branding applications, etc.), narratological (narrative structures, expansion strategies, etc.), legal (copyrights, remix cultures, etc.), sociological (audience formation, user-generated content creation, fan cultures, etc.). The main objectives of the pre-conference are to present and discuss the cutting edge studies on transmedia phenomena around the world and to consolidate an international and interdisciplinary network of transmedia researchers.


Format: The pre-conference will consist of three sessions and a concluding panel of keynotes:

• Session I (09.15-10.45) Political Economy of Transmedia: global and regional cross-platform industries, their diversification strategies, business models, marketing strategies, transmedia and branding, production routines, legal issues, etc.

• Session II (11.00-12.30) Transmedia Narrative Worlds: semiotics of transmedia, studies of narrative structures, expansion strategies, adaptation studies, story gamification, etc.

• Session III (13.30-15.00) Transmedia and audiences: studies of co-creation, user agencies, remix practices, fan cultures, etc.

• Keynotes panel (15.15-17.00)

Sarah Atkinson (University of Brighton)

Elizabeth Evans (University of Nottingham)

Göran Bolin (Södertorn University)

Each session will have five papers presented based on abstracts submitted in advance. There will be a respondent for each panel, designed to facilitate dialogue and interaction.


Submission Process: Scholars interested in participating in the preconference should submit abstracts of no more than 400 words to Carlos A. Scolari ( and Indrek Ibrus ( by February 4, 2013. Authors will be informed regarding acceptance / rejection for the preconference no later than February 25, 2013. Full papers will need to be submitted no later than May 15, 2013. The pre-conference will take place on June 17, 2013.

Please direct queries and requests for information to and



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