CFP: ICA pre-conference on transmedia storytelling
Title: Transmedia Storytelling: Theories, Methods and Research Strategies
Time: Monday, 17 June; 08.00 – 17.00
Location: Hilton Metropole London Hotel
Costs: 115.00 USD - This fee covers the pre-conference registration, two coffee breaks and a lunch.
• Carlos A. Scolari (Universitat Pompeu Fabra, Barcelona, Spain)
• Indrek Ibrus (Tallinn University, Estonia)
• Tallinn University Baltic Film and Media School
• Universitat Pompeu Fabra
Description: Transmedia storytelling is one of the remarkable experiences emerging from the contemporary media ecology. It is a complex research object that can be approached from different perspectives: economical (diversification strategies, industry re-structuring, evolving business models, marketing purposes, branding applications, etc.), narratological (narrative structures, expansion strategies, etc.), legal (copyrights, remix cultures, etc.), sociological (audience formation, user-generated content creation, fan cultures, etc.). The main objectives of the pre-conference are to present and discuss the cutting edge studies on transmedia phenomena around the world and to consolidate an international and interdisciplinary network of transmedia researchers.
Format: The pre-conference will consist of three sessions and a concluding panel of keynotes:
• Session I (09.15-10.45) Political Economy of Transmedia: global and regional cross-platform industries, their diversification strategies, business models, marketing strategies, transmedia and branding, production routines, legal issues, etc.
• Session II (11.00-12.30) Transmedia Narrative Worlds: semiotics of transmedia, studies of narrative structures, expansion strategies, adaptation studies, story gamification, etc.
• Session III (13.30-15.00) Transmedia and audiences: studies of co-creation, user agencies, remix practices, fan cultures, etc.
• Keynotes panel (15.15-17.00)
Sarah Atkinson (University of Brighton)
Elizabeth Evans (University of Nottingham)
Göran Bolin (Södertorn University)
Each session will have five papers presented based on abstracts submitted in advance. There will be a respondent for each panel, designed to facilitate dialogue and interaction.
Submission Process: Scholars interested in participating in the preconference should submit abstracts of no more than 400 words to Carlos A. Scolari (firstname.lastname@example.org) and Indrek Ibrus (email@example.com) by February 4, 2013. Authors will be informed regarding acceptance / rejection for the preconference no later than February 25, 2013. Full papers will need to be submitted no later than May 15, 2013. The pre-conference will take place on June 17, 2013.