#BuildYourBRAND in the Digital World

Tuesday, November 13, 2018 - 12:00am

Join students, small business owners, makers and artists, teachers and faculty, and non-profit organizations for this free event with lectures and workshops designed to help you build brand recognition and loyalty in the digital space with an emphasis on an affordable, do-it-yourself approach. Light breakfast and lunch will be served. Advanced registration is required. Free and open to the public. Certificates of attendance will be provided. This day of activities is part of the #BuildYourBRAND series at St. Francis College’s Center for Entrepreneurship.

Event Schedule:

  • 9:30AM-10:00AM Breakfast and Networking
  • 10:00AM-11:00AM Digital Branding on the Cheap
  • 11:10AM-12:40PM Take Charge of Your Social Media
  • 12:45PM-1:25PM Lunch and Networking
  • 1:30PM-2:30PM Crowdfunding for Creative Projects
  • 2:35PM-3:00PM Closing Speaker and Presentation of Certificates

Digital Branding on the Cheap (10:00 AM- 11:00 AM)
Are you building your brand online? Whether you’re focused on your personal brand, or the brand of your non-profit organization or small business, this workshop will give you resources for developing your brand affordably with a do-it-yourself approach. For those new to branding, we’ll cover the basic elements so you understand how to build recognition and loyalty. We’ll also share free and low-cost resources for creating and strengthening your own brand online.

Take Charge of Your Social Media (11:10 AM- 12:40 PM)
Are you frustrated by Facebook and perplexed by Pinterest? Don't know the difference between Instagram and Snapchat? Trying to decide if you're concise enough to use Twitter? Then this workshop is for you! We'll share an overview of several major social media platforms, describe how to craft a social media strategy, and explain how to use analytics and testing to make changes to your tactics as platforms evolve.

Crowdfunding for Creative Projects (1:30 PM- 2:30 PM)
More creatives are turning to fans and friends to help fund their new ventures. In this workshop, we’ll share an overview of the current state of crowdfunding, introduce several platforms to consider, and share best practices for launching a crowdfunding campaign to support your artistic venture, business, or non-profit organization.

Closing Speaker (2:35 PM- 3:00 PM)
Raven Gomez, HASTAC Scholars Coordinator


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