In this webinar, Jeff Atwood, founder of Stackoverflow.com, a popular and highly respected reputation and badge system that has been online since 2008, talked about the sociology of badges in the Stack Exchange and shared his experience building, tweaking, and growing the reputation system and the community around it.
Jeff Atwood has a particular interest in the human side of software development. "Computers are fascinating machines, but they're mostly a reflection of the people using them. In the art of software development, studying code isn't enough; you have to study the people behind the software, too. In 2008, Jeff founded and built stackoverflow.com, and what would ultimately become the Stack Exchange network of Q&A sites, in a joint venture with Joel Spolsky. The Stack Exchange network is now one of the top 150 largest sites on the Internet. In early 2012 Jeff decided to leave Stack Exchange and spend time with his growing family.