E-Textbook Initiatives: How Tapping the Undergraduate Market Can Benefit University Publishing—and Students
Current models of academic publishing produce expensive, small-print run monographs and pricey, often limited-access journals. Neither of these engages the vast undergraduate audience—a substantial constituency of any university. Yet while scholars are very selectively buying monographs, undergraduates spend hundreds of dollars on textbooks every semester. Could refocusing on the instructional mission of the university benefit both scholars and their students? This poster presents a model for bringing e-textbooks into the university’s publishing enterprise.
Rebecca Crist, University of Illinois at Urbana-Champaign