Badges are Made of People: The Social Psychological Motivations of Badges with Judd Antin

Badges are Made of People: The Social Psychological Motivations of Badges with Judd Antin

During this webinar, we featured Judd Antin, a social psychologist and User Experience Researcher at Facebook. His expertise is in motivation and incentives for online collaboration and participation in social media. Judd has also done extensive research on trust and privacy online, and more recently has focused on understanding the power and pitfalls of gamification. Prior to his move to Facebook in May 2012, Judd was a Research Scientist in the Internet Experiences Research Group at Yahoo! Research. In 2011 Judd was recognized as one of MIT Technology Review's Top 35 Innovators Under 35 for his work on motivation, engagement, and gamification.

In this webinar, Judd discussed his research on the social psychology of motivation in online contexts, paying pecific attention to badges, the ways they can be motivational, some of the problems with the ways they are often deployed. Finally, we discussed some of the unique things that happen when badges and other gamification features appear in educational contexts.

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