When we think of mobile media, television screens on public buses do not typically come to mind. For 2010 DML Competition winner Out the Window, however, mobile media means exactly that: broadcasting youth-produced media on the 4300 screens of 2200 public buses that 7 million people ride each week in Los Angeles.
Scrolling banner messages produced by youth will be geocoded so that they appear in the neighborhoods for which they were created, and youth-produced stories about the culture, history and significance of Los Angeles neighborhoods will be broadcast on the television screens.
Anne Bray of Free Waves, one of the collaborators with Out the Window, reports that 70 percent of the people who ride these buses live in households that bring in $26,000 or less each year, and are among those not likely to have Internet access in their own homes. Media produced and broadcast for the buses will provide a place-based way to bring the Internet to them, with content relevant to their lives.
For those of you attending DML2011: Designing Learning Futures, Out the Window will be presenting on the panel Youth, Technology, and Community Engagement with with S. Craig Watkins, Jeff Burke, Fabian Wagmister, Mike Blockstein, Reanne Estrada, Paolo Davanzo, Lisa Marr, and Anne Bray. Look for them on March 4, 2011 from 11am to 12:30pm in the
There's more: 30 students from the Renaissance Academy at Torres High School in East LA and their teacher, Martin Buchman, will join us, as well as high school students from Echo Park Film Center. These are the youth collaborators producing media for Out the Window, and will be taking turns discussing their work from 12:30-2pm at the Out the Window booth during the DML Competition Showcase in the Catalina Room.
A little more about Out the Window:
Through short-form videos, presented across the entire Los Angeles County Metro bus system, Out the Window shares diverse perspectives on Los Angeles, as seen through the creative eyes of its young people. The project links physical and virtual worlds through digital media portraits of places, offering views from the level of individual households and neighborhoods up to the city and region at large. Out the Window aims to create a mosaic of the many social, cultural, economic and creative layers of a complex American city.
Since Fall 2010, youth in Echo Park, Historic Filipinotown and East Los Angeles have been participating in a collaborative learning community, specifically designed to build digital media communication skills, including storytelling, technical media skills, social networking and critical thinking. Specifically, they are writing and producing two-minute videos exploring aspects of community and place, which will be seen on over 2,200 buses traversing Los Angeles County.
The videos will be broadcast on Metro buses in April 2011 and will be archived on the project website, www.out-the-window.org. Additionally, the website will provide resources, like a map of area media art centers where anyone can learn how to create digital media and ways to comment and submit videos for future screenings on the buses.
"Place is the new conundrum. The youth in Out the Window will examine this subject anew and we will set it in the local bus network, which services 1.2 million daily riders. We hope the videos become conversation pieces among fellow riders, the people they see but don't necessarily talk to every day on their commutes to work or school," says Anne Bray, Executive Director of Freewaves, LA's public media arts organization.
Countdown to the 2010 DML Competition Showcase features Where Are They Now? updates on the 2008, 2009, and 2010 winners. The 2010 DML Competition winners will showcase their projects at the Designing Learning Futures DML Conference on March 4, 2011 in Long Beach, California.
Visit our DML Countdown page to view more updates from featured projects.