Facet Publishing announce the publication of Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals by Terry Kendrick.
Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing and engagement.
Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image. Readers will get to grips with strategic marketing planning; understanding users and potential users; crafting messages; identifying effective marketing channels; digital marketing; marketing evaluation and more.
Martin O’Connor, Academic Librarian at University College Cork Library, blogger for Libfocus and Chair of CONUL Communications and Outreach Group said 'This sharply written and engaging book is full of useful tips and practical activities that will help you connect with your users, hone your library’s marketing message and ultimately take your library’s marketing to the next level, building and engaging your community along the way.’
Press and review copies contact:
Sinéad Murphy, Marketing and Sales Manager, Facet Publishing
Tel: +44 (0) 204 5132869
Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals | May 2021 | 216pp | Paperback:
9781783303830 | £59.95 | Hardback: 9781783303847 | £119.95 | eBook Available
Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. Originally qualified as a librarian, Terry has run his own information and marketing training and consultancy company – Information Now Ltd – which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries. Terry is a CILIP Onsite trainer, presenting a number of tailored programmes for organisations. He has also written articles on marketing planning and is the author of Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries (2006).
The book is published by Facet Publishing and is available to order from Ingram Publisher Services UK | Tel: +44 (0)1572 202301| Fax: +44 (0)1752 202333 | Email: IPSUK.Orders@ingramcontent.com | Web: www.facetpublishing.co.uk | Mailing Address: Ingram Publisher Services UK, 10 Thornbury Road, Plymouth, PL6 7PP | It will be available in North America from the American Library Association.