For the past week, I've been doing research for my dissertation in the U.S. National Archives. Specifically, I've been looking at records and reports related to efforts by the U.S. government to use bookmobiles to spread propaganda and promote capitalism during the Cold War. I have found some really interesting, sometimes really strange stuff. (I posted over at bookmobility the other day, for example, about one of the weirdest things I'd seen. It involves dachshunds, bookmobiles, and prisoners of war.)
Here, I wanted to highlight another odd find, from another book created by the U.S. Information Agency in the early 1950s. This one was made in order to promote the use of advertising and marketing methods—identifying an audience, selling things and ideas, appealing to desires, branding, visual appeal—in U.S. foreign relations. The thesis is, essentially, that capitalists should be better than communism at marketing their product, but that so far it hadn't worked and needed to be fixed.