Post 1.1- Food, Sex, and Danger- A Deadly Combination: 3 Brains
The first thing to realize in the psychology of visualization is that people have three brains.
In the book, Neuro Web Design: What makes them click? by Susan Weinschenk, the author explains how people have three brains. The “new brain” is the conscious, reasoning, logical brain; the “mid brain” is the part of the brain that processes emotions, and the “old brain” is the part of the brain that is interested in survival. Survival instincts make certain things stand out more than others whether we realize it or not. Food, sex, and danger are three of the top concerns of the brains survival mechanism.
“Can I eat it? Can I have sex with it? Will it kill me?”– The job of the old brain is to constantly scan the environment and answer the questions: “Can I eat it? Can I have sex with it? Will it kill me?” That’s really all the old brain cares about, is food, sex, and danger. Without food people die, without sex the species won’t continue, and if people are killed the other two questions don’t matter.
People Can’t Resist— What this means is that people just can’t resist noticing food, sex, or danger. It doesn’t matter how hard people try to not notice these 3 things in their surroundings, people will always notice them. It’s the old brain working. People don’t necessarily have to act once they notice these things, for example, people don’t have to eat the chocolate cake when people see it, people don’t have to flirt with the attractive person who walked into the room, and people don’t have to run away from the large scary guy that walked in the room with the good looking woman. But people WILL notice all of those things because their survival compulsions dictate it.
Cake, Pretty Woman, and a Tiger on the Loose—How to fit a picture of cake, a woman in a bikini, and a Tiger walking down your street all into one visualization? If people want to get someone’s attention, then any images that include or imply food, sex, or danger will definitely get attention. But people will have to decide what is appropriate!
Do you have any examples of visuals that successfully, and unsuccessfully, use food, sex, and danger? Do you have anything to add? Please contribute!