When the Internet went mass in the 1990s, we thought that content would be king.

But it turns out that content is free.

The question now is free for what and for whom?

Is Web 2.0 the commodification of the desire to create freely: you provide the content for free on Facebook and the company makes the profit?

Or is something else going on? Something more sneaky?

Is the human urge for free-ranging creativity slowly invading the networked links of commodity capitalism: are the distribution systems of mass commercial cracking open in bittorrented cloudbursts?

As competing forms of the network tangle, what will give our content contentedness?